CORPORATE/PERSONAL GIFTING INDUSTRY – SNAPSHOT

 

India gifting market is categorized into Corporate Gifting and Personal Gifting segments, among which the Personal Gifting segment dominates the market and is expected to continue its dominance during the forecast period. Personal Gifting has been increasing in India over the years predominantly due to the increase in purchasing power of the millennials, the influence of western culture, booming e-commerce industry, and unconventional approaches adopted by retail brands.

  • India gifting market is projected to grow from an estimated $ 119 million in 2019 to $ 159 million by 2025
  • Anticipated growth of the gifting market in India can be attributed to rising disposable income and the increasing influence of western culture across the country
  • Increasing marketing activities by leading brands coupled with personalization and customization in gift products are some other drivers of the gifting market in India
  • Increasing digitalization and adoption of modern manufacturing processes and technologies are also significantly driving the gifting market in India.
  • An increasing number of consumers are opting for online gifting stores as they provide a variety of options on a single platform.
  • Advanced manufacturing processes and technologies are allowing market players to plan, produce, and deliver finished products in an efficient and time-bound manner.

Benefits of UV Direct Printing on Gift and Novelty Items

  • The scratch-resistant surface makes the handling, transportation, and installation much improved.
  • Faster production is possible due to the UV LED instant curing process
  • Lower cost because the need for additional materials and labor for mounting onto a second substrate is not required
  • UV prints can be produced with high levels of gloss or dull finishes, depending on the look required for your project.
  • The UV cured inks are weather-resistant which results in increased resistance to fading and longer life of the print
  • The special UV inks release zero VOC’s, which makes the whole process greener and environmentally friendly
  • Easy customization and personalization, as any design can be easily printed with the UV printers

 

Corporate/personal gifting printing machines:

Pixeljet® GENIX