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Digital printing is becoming easier and more affordable, thanks to continuous technological development. Now it is possible for the users to be more creative and use the on-demand printing to create various interior decorations. The interior decor business is growing rapidly in the Indian market and it is expected to grow between USD $20 Billion – USD $30 Billion (2020-2025) by using digital UV printing you can cash this opportunity. Here are five inspiring ways to use digital UV printing technology to a fresh look to your home, office, or business environment.

1. Wallpapers and blinds

Wallpaper is actually the most obvious use of digital printing in interior decoration. If we look at the past, the appearance of wallpaper has been very tacky and old-fashioned, but thanks to the new modern designs and digital on-demand printing have changed this. As a result, wallpapers and blinds are now considered as an integral part of home decor. Nowadays, suppliers can provide wallpapers of almost any design according to their own designs or they can also customize or personalize according to the customer requirements. There is no limitation of color, design, fabric, etc. all this is completely possible due to digital UV printing.

2. Wall Decals

While wallpapers completely cover the room or walls, decals, on the other hand, are useful in adding custom graphics to the walls, sometimes adding small unique decals gives more attraction than applying the wallpaper to the entire wall. Wall decals are a great way to customize the room especially if you are looking to give a special theme to a room, for instant if you want to design a kid’s room, you can use decals of cartoon characters and give it a unique look. Wall decals are simple and can be easily applied which saves a lot of time and required minimum effort.

3. Glass

UV digital printing has made it possible to print on unlimited applications and glass is one of them. An added advantage of digital UV technology is that the printed design stays for years that means it is scratch-resistant, waterproof, and weather resist also. This application is very useful in interior decoration as the designers can become more creative. For example, glass panels can be used to add an artistic or contemporary feel to architecture and interiors. You can use glass prints to completely transform bathrooms, conference rooms, offices, hotel lobbies, and walls. Glass can add that extra touch to the interior if used in a creative way.

4. Tiles

With UV printing not only glass but you can also print directly on ceramic tiles. Who likes to see plain white tiles anywhere in their home, office, kitchen, pool, etc.? With the direct printing capability of UV flatbed printers, you can open a new world of opportunities. Print-on-demand allows designs to be more creative as they can print any design they want and brings new interior decorating potential. Also, there is another benefit if the place where you have bought original tiles ran out of the specific design. Digital printing technology can be used to reproduce small batches as required.

5. Wood

We have started with wallpapers and blinds which are the most used decorative application created using the digital UV printing in interior decoration and we are ending with the most exciting one: wood. While wallpapers and blinds are the most obvious decorative applications that you will see anywhere but wood is something that is not that common, mainly because it gives a different mood and look in the home or business environment. Like any other flat surface, UV printing can also print directly on the wood. This can be done on small wooden boards, decorative items, or large pre-manufactured plywood or veneers. Printing directly on the wooden doors is also possible with the large format UV flatbed printers. This gives restaurants, cafes or hotels new options to incorporate unique printed wood elements into their interior design. Without digital printing technology, this would be virtually impossible due to the manual labor required.

Digital printing is adding a new dimension in decorative printing

Due to advances in inkjet technology, all these opportunities are becoming a commercial reality. The multifunctional, cost-effective and easy-to-use system supports the production of a variety of interior decoration applications. Technological advancements have enabled enterprises of all sizes to accept decorative printing, expand capabilities, develop new markets, and improve services.

Maximize your portfolio with Pixeljet® digital UV printers

Expand your reach and add more value to your business. The UV technology used in the Pixeljet® UV printers is capable of printing on almost any media. It can print on glass, wood, PVC, ACP, Ceramic tiles, acrylic, decorative applications, and many more. Pixeljet® UV printers have opened up a whole new dimension of opportunities and revenue options.

Wide format printing is one of the most cost-effective ways to transfer, record, and communicate information to a large audience. From the worlds biggest brands to small businesses the demand for wide format graphics for advertising, promotions, POP/POS, events and displays is always increasing.

But now a days the wide format printing is not only limited to the traditional signage, the non-traditional applications and substrates such as glass, wooden doors, PVC, wall covering, blinds are also being produced by large format inkjet printers. With the ability to print on almost any surface, the wide format printers creates endless possibilities.

According to a report “Large Format Printer Market was worth USD $8.7 billion in 2018 and is projected to reach USD $11.4 billion by 2025, at a CAGR of 4% from 2019 to 2025.

 All you need to know before buying a wide format printer

Choosing a wide format printer that is solid, reliable, and versatile, in short a printer that can do it all for your business, you need to ask yourself these three basic questions:

1. What is the right the right printing platform?
2. What are the key factors to consider after choosing the right platform?
3. What are the other factors influencing the final buying decision?

 Choosing the right platform

Now that you know the capabilities of a wide format printer and the range of application it can offer, now is the time to match the application range to a printer platform. Below are the wide format printing platform available

1. Flatbed Printers: Flatbed printers are capable of printing on a wide variety of materials such as photographic paper, film, plastic, PVC, acrylic, glass, ceramic, metal, wood, leather, etc. cure, or polymerize them.
2. Roll-to-roll printer: A roll of flexible material is fed into the machine and an uptake reel rewind the graphics. They are ideal for signage applications such posters, banners, backlit and also capable of producing a variety of decorative applications such as wall coverings, blinds, canvas etc.
3. Hybrid printer: These printer are capable of printing on both rigid and flexible materials. Hybrid printer offer the ultimate versatility and flexibility, these printers are ideal for those who want to offer their customer a wide variety of applications. 

Ask yourself: 

• Do we need to print on rigid or flexible media or a mix of both to meet the customer need?
• How much flexible versus rigid work will we do?
• Does the printer handle the material we need it to print?
• What are the pre and post printing steps require that may add cost and time.
• What ink formulation does the printer uses?

 Key factors after choosing the right platform

Once you have decided the right printing platform for your business, the next step is to look at some of the key factors which will decide how effective the printer will be for your business. 

1. Versatility: You should always invest in a printer that gives you maximum versatility, so that you can always ready for entering new markets and tapping new revenue opportunities.
2. Productivity: It is always important to consider the print volume you want your printer to produce. There are printers which are designed for high-quality printing but are not suitable for large volume printing and some are built as production printers that do not compromise quality over speed.
3. Sustainability: It is highly advised that you should invest in a printer that meets the health and environmental guidelines. Government now a days implementing certain regulations and mandating industries to adopt environmental friendly printing techniques.

 Other factors influencing the final buying decision

There are few other things to consider before you make the final buying decision. It is important to choose a wide format printer service/solution provider that can provide the right mix of print capability, productivity, service, support and value. 

Always consider these:

• Space/Storage
• Service and support
• Training
• Consumables
• Power consumption

Wide format – In conclusion

The wide format printers has allowed the user to:

• Easily enter new markets
• Print on array of application
• Gain new customers
• And open the world of new revenue opportunities

The wide format is now becoming more and more affordable and an investment in the entry level printer you can eliminate the need of outsourcing and open yourself to new markets and business which makes it easy to  achieve a relativity fast positive ROI.

Maximize your portfolio with Pixeljet® digital UV printers

Expand your reach and add more value to your business. The UV technology used in the Pixeljet® UV printers is capable of printing on almost any media. It can print on glass, wood, PVC, ACP, Ceramic tiles, acrylic, decorative applications, and many more. Pixeljet® UV printers have opened up a whole new dimension of opportunities and revenue options.

Everything and everyone is going digital now, even if talk about marketing. The new way of marketing digitally is gaining popularity, but we can’t ignore the traditional form of marketing. Digital is good But this does not mean that it is the only option, relying completely on digital marketing will never give a good result. In fact, the printed materials often attract more attention than their digital counterparts, which are generally scanned in a few seconds. So what does marketing collateral does actually?

• The printed objects are more “real” to the brain; they have a better relationship with memory.
• Printed physical materials require more emotional processing, which is essential for the preservation of brand associations.
• Physical and print marketing work will produce a higher sense of “want” because the target market can see, feel and touch them.

How to use wide format print to boost the brand visibility

This is a versatile and effective way to attract target audiences and increase brand visibility. Let’s dig a little deeper at some of the advantages provided by this method.

 1. Improve brand awareness

There is a saying you may have heard: “….because every picture tells a story.” Every marketer wants to tell a story with the brand and wide-format printing helps them to curate that story and bring it to life. It turns your photos from mediocre desktop printing into jaw-dropping oversized prints. There is no doubt that large format printing will increase your brand awareness. This is the best way to get your brand known by generating psychological and emotional reactions among potential customers as they can more easily identify your brand due to its existence. Large-size, high-quality printed matter is a good way to attract consumers’ attention. Using the right colors, mood, and branding, your large-format prints can create high-quality campaigns.

2. Increase your brand visibility/reach

By using wide-format printing in your marketing campaigns, you can create stunning, beautiful campaigns that include some of your best creatives and graphics. From a visual point of view, large-scale printing will turn your head from a distance. Imagine walking on a road there are two restaurants one has brightly colored prints on the large windows and a tall glow signboard, and the other with which with nothing but a chalkboard menu and posters. Which One Makes Your Eyes Shine?

Your brand becomes clear and legible from a distance; Potential customers will be able to make decisions based on how much your business has attracted their attention. Think of a brilliant ad on social media, something eye-catching, you stop and read it, right? Wide-format printing has exactly the same effect. It can take your brand to a new level. It will enable you to attract the attention of your audience, retain it, and potentially generate more business.

3. Ideal for retail

If your product is placed in retail stores then wide-format printing is an ideal choice for you. It can immediately impress potential customers who walk into the store. The first impression will not only be good, but it will also last. Successful wide-format printing can create a stylish, consistent, and professional appearance throughout the store. Think of a large aisle label that can help your customers navigate the store easily. Hanging signs that can be easily read from a distance can also easily guide your customers to your promotional activities and queuing system. Wide-format printing in retail spaces can also connect your brand from the front to the back of the store and anywhere in between. Match your poster with your logo color, and you can make a promotional board to match the branding of your entire space. The more you remind customers of where they are, the more likely they are to not only return, but also be loyal to the brand. Some wide-format printing items that can be used in retail are: Hanging signs Display arches Retail boxes Fins and aisle signs Point of sale displays Floor/ceiling vinyl graphics Vehicle packaging, promo tables, etc.

Few other benefits of wide-format printing

1. Faster turnaround time
2. Wide range of choices
3. Lower costs and better flexibility

Wide format printing is a Must!

So, in the final analysis, can you really not use wide format printing as part of your marketing efforts? Wide-format printing surely increases the visual effects, brand awareness, and its ideal for retail, there is no doubt that it should become part of your marketing campaign.

Are you preparing for a new campaign? Still not sure from where to begin with wide format printing, our team of wide-format experts can help you fine-tune your workflow to take your business to the next level, contact us now!