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Get your brand noticed with wide format printing
Everything and everyone is going digital now, even if talk about marketing. The new way of marketing digitally is gaining popularity, but we can’t ignore the traditional form of marketing. Digital is good But this does not mean that it is the only option, relying completely on digital marketing will never give a good result. In fact, the printed materials often attract more attention than their digital counterparts, which are generally scanned in a few seconds. So what does marketing collateral does actually?
- The printed objects are more “real” to the brain; they have a better relationship with memory.
- Printed physical materials require more emotional processing, which is essential for the preservation of brand associations.
- Physical and print marketing work will produce a higher sense of “want” because the target market can see, feel and touch them.
How to use wide format print to boost the brand visibility
This is a versatile and effective way to attract target audiences and increase brand visibility. Let’s dig a little deeper at some of the advantages provided by this method.
1. Improve brand awareness
There is a saying you may have heard: “….because every picture tells a story.” Every marketer wants to tell a story with the brand and wide-format printing helps them to curate that story and bring it to life. It turns your photos from mediocre desktop printing into jaw-dropping oversized prints. There is no doubt that large format printing will increase your brand awareness. This is the best way to get your brand known by generating psychological and emotional reactions among potential customers as they can more easily identify your brand due to its existence. Large-size, high-quality printed matter is a good way to attract consumers’ attention. Using the right colors, mood, and branding, your large-format prints can create high-quality campaigns.
- Increase your brand visibility/reach
By using wide-format printing in your marketing campaigns, you can create stunning, beautiful campaigns that include some of your best creatives and graphics. From a visual point of view, large-scale printing will turn your head from a distance. Imagine walking on a road there are two restaurants one has brightly colored prints on the large windows and a tall glow signboard, and the other with which with nothing but a chalkboard menu and posters. Which One Makes Your Eyes Shine?
Your brand becomes clear and legible from a distance; Potential customers will be able to make decisions based on how much your business has attracted their attention. Think of a brilliant ad on social media, something eye-catching, you stop and read it, right? Wide-format printing has exactly the same effect. It can take your brand to a new level. It will enable you to attract the attention of your audience, retain it, and potentially generate more business.
- Ideal for retail
If your product is placed in retail stores then wide-format printing is an ideal choice for you. It can immediately impress potential customers who walk into the store. The first impression will not only be good, but it will also last. Successful wide-format printing can create a stylish, consistent, and professional appearance throughout the store. Think of a large aisle label that can help your customers navigate the store easily. Hanging signs that can be easily read from a distance can also easily guide your customers to your promotional activities and queuing system. Wide-format printing in retail spaces can also connect your brand from the front to the back of the store and anywhere in between. Match your poster with your logo color, and you can make a promotional board to match the branding of your entire space. The more you remind customers of where they are, the more likely they are to not only return, but also be loyal to the brand. Some wide-format printing items that can be used in retail are: Hanging signs Display arches Retail boxes Fins and aisle signs Point of sale displays Floor/ceiling vinyl graphics Vehicle packaging, promo tables, etc.
Few other benefits of wide-format printing
- Faster turnaround time
- Wide range of choices
- Lower costs and better flexibility
Wide format printing is a Must!
So, in the final analysis, can you really not use wide format printing as part of your marketing efforts? Wide-format printing surely increases the visual effects, brand awareness, and its ideal for retail, there is no doubt that it should become part of your marketing campaign.
Are you preparing for a new campaign? Still not sure from where to begin with wide format printing, our team of wide-format experts can help you fine-tune your workflow to take your business to the next level, contact us now!
What’s best for you? UV printing or screen printing??
When it comes to printing, the possibilities have evolved tremendously, beyond banners, posters, and t-shirts, now it is possible to print on almost anything. It’s become easier to print on glass, wood, ceramic tiles, and even on metal. The continuous technological advancements in the field of printing and the growing need for customization and personalization bring something new and something that can be a game-changer for businesses and industries. This rings a bell to a printing innovation called digital UV printing.
What is screen printing?
Screen printing is an age-old printing technology used since the 1900s. Screen printing first appeared in a recognizable form in China. It was then adapted by other Asian countries like Japan and was further created using newer methods. Screen printing is a printing technique where a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil. A blade or squeegee is moved across the screen to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact. Designs made using the screen printing technique may use just one shade of pink, or several. In the case of multicolored items, the colors must be applied in individual layers, using separate stencils for each ink.
What is UV Printing?
With built-in UV light, the ink dries up instantly and does not lead to smearing or blotching. This helps the UV printers print on almost all media, which makes them truly versatile which includes varieties of rigid materials include as glass, tiles, wood, ACP, acrylic, etc., and also flexible media such as wallpapers, canvas, and much more. It can print stunning colors and incredible textures directly onto almost anything. In addition to vibrant colors and extraordinary details, they can also produce stunning photographic details.
What’s best for you?
“Necessity is the mother of invention” is a well-known proverb. It means, that the primary driving force for most new inventions is a need. When the need for higher productivity, customization, and ease of printing becomes the need of modern age printing, that led to the evolution of the new age UV printing.
A face-off between modern and traditional printing technologies will give a clear idea as to which technology can give you better results. Here are a few parameters worth considering:
- Cost and productivity
Screen printing involves a wide range of stencils to be created, so they are not suitable for lower quantities. However, if bulk order is to be printed the same stencils can be used, hence screen printing may be viable. UV printing is far quicker than conventional printing. You no longer need to wait for the ink on your pieces to dry, as the UV ink dries through a photomechanical process. It’s almost instantaneous, so you can get more in less time and clearly saves more money through faster drying times.
- Versatility
Screen printing is a robust technology but majorly concentrated on apparel and t-shirts. The digital UV printing can be extended to almost any kind of surface like acrylic, aluminum, glass, metal, and wood. UV Printers offer customization of objects such as mobile phone cases, glass, wooden items, ceramic tiles, product display items, décor pieces, instruments, artwork and many more specialty items that command high prices. UV-LED printers are highly versatile and perfect for clients who want to tap multiple markets. A wide range of printing has been possible due to the versatility of the UV Printers.
- Use of Inks
The UV printing uses ink that contains a chemical called photoinitiators which trigger a chain of reaction on being contacted by UV light. This ink dries up instantly with UV light. The screen printing uses three types of ink-plastisol, water-based inks, and discharges inks. Each ink has limitations with regard to the drying up the process and the after-wash quality.
- Environment-Conscious
With an increasingly aware generation, this factor is gaining importance gradually. Plastisol used in screen printing contains PVC, which is a harmful pollutant. Water-based inks are relatively more eco-friendly. However, UV printing is very environment-friendly which neither uses heat nor toxins in the process; hence is a clear winner of this category.
The final verdict
Depending on the product and the quantum of production, the decision to choose the technology of printing may vary. However, UV technology enables printers to become more versatile, compact, and environmentally friendly. This will surely help you to increase the customer base, retain the existing clients and offer better quality for lower cost of production.
Maximize your portfolio with Pixeljet® digital UV printers
Expand your reach and add more value to your business. The UV technology used in the Pixeljet® UV printers is capable of printing on almost any media. It can print on glass, wood, PVC, ACP, Ceramic tiles, acrylic, decorative applications, and many more. Pixeljet® UV printers have opened up a whole new dimension of opportunities and revenue options.
How to take care of your UV printer?
UV printing is a fast-growing segment of the printing and customization industry. This printing process serves many sectors, from industrial manufacturing to small businesses. With any piece of equipment comes necessary care and maintenance. Good maintenance can greatly extend the service life of a UV printer and its parts, reduce the failure rate, and keep excellent working performance. But before we move on to how you should take care of your UV printer there are some questions you need to ask yourself:
- With a wide range of applications, what are the best practices for maintaining these expensive machines?
- Who should be responsible for the daily care?
- Can the substrate you are printing on effect how often maintenance is required?
- Can the types of inks in the machine affect how often maintenance is needed?
- What products should I use when performing maintenance?
- What are the dangers of UV printing that can damage your printer?
Identifying who does what
You should be very clear about this point, it is very important that you should delegate the work properly so there should be no confusion when it comes to the maintenance of the machine. The daily care of UV printers should fall primarily in the hands of the trained daily operator. In-house service technicians should be the second line of defense. The regular operator has the most intimate understanding of the machine. They run it day in and day out. Your operator should be trained well, along with whoever is in the supervisor role.
Understanding your printer
There are some basic hygiene to follow around the UV printing process. Poor practices can result in damage to your machine. The frequency of maintenance on your machine usually depends on what you are printing on. Products that are not flat may produce more ink mist requiring more frequent maintenance by your operator. Follow the machine manufacturer guidelines and it is always advisable to only use the prescribed chemicals in the maintenance procedure. Also, make sure you are using polyester cleanroom-certified towels and swabs. Lint and dust is your main enemy.
Now that you have a clear understanding about your printer, it’s time for you to understand the routine maintenance of a UV printer:
- Maintaining a clean environment: A proper clean environment is needed for the smooth operation of UV printers. Too much dust may adhere to the surface of printheads and block the nozzles.
- Cleaning the machine regularly: This cleaning includes print platform, printer housing and base plate of the printhead daily.
- Cleaning the UV lamp: It is required to clean air filter every week (for air cooling UV ink curing system), so as to avoid affecting the normal work of UV curing lamp.
- Unplugging the power supply: Power should only be shut down after the UV printer is turned off.
- Lubricating: Regularly adding lubricant to the mechanical part will help in the smooth daily operations.
- Routine maintenance of print head: When the machine is not used for more than 5 days, the printhead should be clean. All ink in the printheads should be discharged. Besides, the printheads should be cleaned with cleaning liquid and moisturized.
Avoid splashing ink or cleaning liquid onto printheads or other electrical components of UV printer during any operation. This might cause a short circuit. If it does accidentally, the printer power should be cut off and the ink or cleaning liquid should be cleaned as soon as possible.
The bottom line
UV printers are built to perform and will give you consistent results if you take the time to perform these steps. With a bit of routine maintenance you will definitely increase the overall performance and the overall life of the machine.
Pixeljet®: A brand of trust
With more than 15+ years of experience of handling various inkjet print head technologies, installation base of more than 250+ UV printers and a team of 35+ qualified service engineers, we are dedicated to accelerate the wide format printing segment and offer the products that help our customers scale-up their business.
Your next investment? UV or Latex?
The large-format print industry is growing rapidly and experiencing growth & change with the continuous technological advancement in the field of printing. However, with the introduction of inkjet technology in wide format printing the increase of new applications has been exponential. The advancement of inkjet heads combined with newer types of ink has made it possible to print on a much wider range of media than ever before, creating new business opportunities.
What is UV printing?
UV printing is a form of digital printing that uses ultra-violet lights to dry or cure ink as it is printed. As the printer distributes ink on the surface of a material (called a “substrate”), specially designed UV lights follow close behind, curing – or drying – the ink instantly. This helps the UV printers print on almost any kind of media, which makes them truly versatile which includes varieties of rigid materials include as glass, tiles, wood, ACP, Acrylic, etc., and also flexible media such as wallpapers, canvas, and much more. It can print stunning colors and incredible textures directly onto almost anything.
What is latex printing?
Latex inks are like water-based pigmented inks, which contain small particles of latex, which is a form of plastic. Once applied to paper, heat is used to evaporate away the water, leaving just the pigment and latex particles on the paper surface. Like solvent inks, latex ink is waterproof, waterfast and can be applied to a range of media such as uncoated vinyl and PVC. And unlike solvent inks it doesn’t produce any harmful gases or odors that are harmful to the environment. However the main disadvantages of using latex inks is the heat involved in the process, there is currently a limited range of media on which latex printing can be done. Also, the process involves heat it uses more energy, which of course ultimately has an impact on the overall cost.
The big question – What will be an ideal investment for you?
The continuous need for sign companies, industries, print service providers to diversify their product offerings, deliver quality output at higher productivity, reduction in the over cost and improve their profitability are some of the a key driving factors.
UV Printers offer many benefits in LFP market. UV Curable printing always offers opportunities to reduce the impact of printing on the environment relative to solvent based printing. It is still considered to be fast growing technology in the wide format market.
UV printers are excellent for any application which involves the printing of a variety of substrates. The inks are cured and fixed with UV light. Both flexible roll materials and single sheets, but also rigid media can be printed with ease. Latex printers require preprint and post print heaters to cure the media, resulting in higher energy consumption compared to other inkjet technologies. Some substrates may not be suitable for this kind of printing and may get buckle under higher temperatures.
Advantages of UV Printers over Latex:
- UV printing allows printing on a wide range of materials
- Lower Picolitre drop sizes compared to latex
- Low maintenance cost as compared to latex
- Less consumables required
- Less Operating Cost and less Material Cost
- Less Downtime in production vs a Full day in Latex
- 1-2 or even fewer print heads to be replaced compared to 20 to 30 printheads in Latex over its life.
- Higher Ink Yield, approx 25 to 30 % more
- Ink consumption is cheaper than latex.
- Less Power consumption.
- Lower cost per sq/m then latex
Last words
When it comes to Latex inks, they have a limited choice of materials because the ink must be fixed under heat. However, UV ink dries instantly, which makes it excellent for non-absorbent substrates such as PVC, carton, wood, aluminum, glass, and ceramics, and substrates can be stacked, rolled, and finished immediately after printing. UV inks allows more versatility as it is suitable for printing on rigid and uncoated print media. UV Prints are extremely durable (UV-resistant, water-resistant, scratch-resistant also weather resist), gives true colour output and exceptionally high quality. It can print stunning colors and incredible textures directly onto almost anything. In addition to vibrant colors and extraordinary details, they can also produce stunning photographic details. It is generally possible to print much faster using UV ink than with aqueous or solvent inks.
Maximize your portfolio with Pixeljet® digital UV printers
Expand your reach and add more value to your business. The UV technology used in the Pixeljet® UV printers is capable of printing on almost any media. It can print on glass, wood, PVC, ACP, Ceramic tiles, acrylic, decorative applications, and many more. Pixeljet® UV printers have opened up a whole new dimension of opportunities and revenue options.
Mesmerize your customers with the magic of UV Printing!
The visual appeal always adds value to an object. Eye-catching finishes, textures and effects can double the value of any object.
Pixeljet® UV printers and UV inks can add that unique touch to any almost surface with printed clear ink, to create embossed, 3D and textural effects.in addition to vibrant colors and extraordinary details, they can also produce stunning photographic details.The UV printing technology from Pixeljet® is capable to print on almost all media, which makes them truly versatile which includes varieties of rigid materials include as glass, tiles, wood, ACP, Acrylic etc. and also flexible media such as wallpapers, canvas and much more. It can print stunning colors and incredible textures directly onto almost anything. Pixeljet® UV printing makes short runs, one-off projects, and prototypes both affordable and creative.
Power of CMYK plus white inks and clear varnish
Pixeljet® UV printers are packed with CMYK plus white inks and clear varnish. This helps in creating a color pop effect and can also be used to highlight – by altering the strength of UV curing (the UV rays emitted by the LED UV lamp) it can also create both matt or glossy finishes.
Create stunning textures
Textures create the real picture, Get creative by printing with white ink and 3D textures to bring an extra touch of magic to the print surface.
Produce colorful high-quality results with ease
Pixeljet® UV printers can print photos and images in vibrant, eye-catching full color, or high-impact single colors like white and clear gloss. Pixeljet® UV inks ensure clean, easy and safe printing which helps in producing high-quality output.
Produce realistic liquid and raised-text effects
Make the text stand out with the help of Pixeljet® UV printers and also take the customer experience to the next level by producing realistic water effects.
Unique and personalized
Directly print with Pixeljet® UV printers to create high-value personalized items, such as, product display items, décor pieces, instruments, artwork, and many more specialty items that command high prices.
Maximize your portfolio
Expand your reach and add more value to your business.
The UV technology used in the Pixeljet® UV printers is capable of printing on almost any media. It can print on glass, wood, PVC, ACP, Ceramic tiles, decorative applications acrylic etc. by this it opens up a whole new dimension of opportunities and revenue options.
Technology that creates magic
With more than 15+ years of experience of handling various inkjet print head technologies,
Pixeljet utilizes only reliable European and Japanese components for 24 X 7 production environments
The Pixeljet® UV printer family caters a wide range of applications available in hybrid, roll-to-roll and flatbed printers that offers incredible versatility.
From heavy large object to small novelty items there is a Pixeljet printer for every need.